Intentional design isn't just my standard. It's my signature. Sixteen years of brand campaigns, platform creative, and visual systems built to perform and built to last.

Esther Louis

Live

Real Talk

Live

GFAM+

Live

Esther Louis

Live

A short introduction

My name is Joannah, a Senior Graphic Designer with 16+ years of experience turning brand strategy into visual systems that actually perform. I've led design at the platform level for Pure Flix (Sony Pictures Entertainment), built acquisition-focused creative at Ramsey Solutions, and run my own multidisciplinary practice serving musicians, artists, and creative entrepreneurs. I work fluidly across campaign design, key art, brand identity, and creative direction — and I'm just as comfortable mentoring a junior team as I am owning end-to-end execution solo. I think in systems, lead with strategy, and never lose sight of the story.

Working in:

Branding, Web Design, Framer Development

Experience

This page highlights selected experience. Download my full resume for the complete role history.

Download Resume

Senior Graphic Designer

2021 — Present

Pure Flix (Sony Pictures Entertainment → Great American Media)

Design campaign creative for a subscription streaming platform, developing key art, marketing campaigns, and visual systems that support subscriber acquisition, engagement, and retention. Collaborate across marketing, product, and creative teams while contributing to creative quality, mentoring, and process improvements.

Designer II

2018 – 2021

Ramsey Solutions

Created acquisition and retention marketing for RamseyPlus and Financial Peace University, partnering with cross-functional product teams to translate customer insights into conversion-focused campaigns through Design Thinking and iterative workflows.

Art Director / Founder

2009 – Present

Joannah Seaborn Creative

Lead brand identity, album campaigns, and visual storytelling for artists and creative entrepreneurs, directing projects from strategy and concept development through final execution.

Graphic Artist

2015 – 2018

Infirmary Health Systems

Designed marketing across a five-hospital healthcare system, creating print, digital, environmental, and photographic content that kept communications consistent across hospitals and physician practices.

Board President

2015 – 2017

AIGA Mobile

Oversaw AIGA Mobile chapter initiatives and helped the board accomplish annual objectives through community programming, leadership coordination, and industry engagement.

Board Advisor

2014 – Present

Bishop State Community College, Graphic Design Program

Provide industry perspective on curriculum development and help align student skills with current creative, strategic, and technical design demands.

My approach

Most projects don't fail because of bad design. They fail because the right questions never got asked before anything was made. What does this need to make someone do? Who is it actually for? Where does it have to hold up when it leaves the presentation and lands in the real world? That's where I come in. I start with the objective, not the aesthetic. Every asset I build functions as part of a larger system, because the work that only performs in a deck doesn't survive contact with an actual audience.