Great American Pure Flix needed a brand identity for GFam+, a new live channel feed built for cord-cutters who could not access Great American Family through traditional cable. The brief had a specific constraint. The logo had to integrate into Great American Media's existing design system and sit alongside established marks like Great American Family and Great American Pure Flix. It also needed to feel distinct enough to stand on its own as a new product. I preserved the Great American Family maroon palette to maintain immediate brand continuity, then introduced a purposeful point of distinction: an orange gradient reserved for the plus mark. I developed the full logo system across five rounds of concepts and delivered the final mark that launched on July 7, 2025.