In January 2021, Ramsey Solutions identified a crisis unfolding inside churches across the country. B2B customer surveys, user calls, and AE conversations surfaced the same story. Pastors were carrying an extraordinary burden in the wake of COVID-19. Congregation engagement had declined. Members were navigating job loss, grief, and community hardship. Church leaders were also managing operational and emotional needs under conditions none of them had trained for. Ramsey Solutions needed to reach this audience differently. I designed the full campaign for Real Talk with Dr. John Delony, a webinar funnel built on a high-value nurture hypothesis: build the relationship first, then introduce the ask.